Transforming Your Career Opportunities Page
- Community-Based Organization
- Contractor
- Employer
- Trainer & Educator
- Energy Efficiency
- Recruitment and Outreach
- Weatherization Assistance Program
- Solar Energy
Tips and Guidelines to Make Your Career Page Shine
Updated August 2025
A career page is essential for every organization seeking to hire qualified employees in fields like solar energy, home energy performance, and other clean energy and energy efficiency industries. Here are some tips and guidelines for how to make your career page shine.
Ready to take the next step? Download our Career Page Evaluation Spreadsheet to test your career page and see if it follows best practices. Download it here in Excel or PDF.
Setting the Stage for Engagement
Your career opportunities page is more than a part of your website. It’s a pivotal platform that provides a glimpse into the opportunities and culture at your company or organization. For that reason, a good career page goes beyond just listing job openings and is a way to truly sell what you have to offer. The career page space is your opportunity to make a powerful impression that resonates with potential team members. Let's explore how to turn your career page into a journey that highlights what makes your company unique, inviting, and inclusive.
Crafting an Inviting Landing Page
Your careers and opportunities page is a portal that warmly welcomes potential team members, guiding them effortlessly toward the information that aligns with their career goals. This page should mirror your organization's values.
Before you list specific job openings, start with an introduction. Here are a few key points your introduction can include:
Introduce your company or organization with an overview of your mission and culture.
Showcase the variety of roles at your organization, from technical positions to leadership opportunities.
Highlight the reasons why you offer a great place to work, including employee benefits.
Call out specific populations if applicable, such as second chance/returning citizens, youth programs/internships, women’s programs, and veterans.
Reference your priorities and values.
Make sure your page is visually appealing and optimized for mobile users.
If your organization utilizes contractors and seeks to grow this network or attract new contractors, ensure your web page highlights these opportunities. Include information about your bid or solicitation process, minimum requirements, service territory, and details for how contractors can connect to your agency and local opportunities. Note opportunities for women and/or minority-owned businesses.
Resources To Highlight
Offering a platform where potential candidates can express their interest or sign up for more information paves the way for ongoing engagement and development of local talent pipelines. If a potential team member isn’t ready to apply or you don’t have positions available, many still want a way to indicate their interest.
Provide a link for job seekers in your area to learn more about the industry. On Green Workforce Connect, you can find our introduction to solar energy careers here and information on careers in building performance here.
Consider adding testimonials from current employees. Highlight benefits for job seekers. For some companies, these could include on-the-job training, opportunities for those without college degrees, and the opportunity to obtain national certifications. Highlight the organization's benefits such as PTO, insurance, and more.
Offer options for visitors to easily express their interest in working with you, even if they are not applying for a position immediately, such as through newsletters or job alerts.
Making Your Page Accessible
Making your career page easily accessible emphasizes your openness to talent and simplifies the navigation process.
Consider the placement of your career page link, making it easy to find from the homepage and site footer. Consider employing Search Engine Optimization tactics where necessary to enhance visibility. You can also use anchor links to make your website easier to navigate.
Use your content strategically by embedding links to the career page throughout the site, offering a constant invitation to explore opportunities. Consider including a career inquiries option on your other contact forms.
Link to other key pages (about us, events, contact us) as needed.
Simplifying the Path to Engagement
By providing clear, multiple calls to action, you make it easy for potential candidates to take the next step, whether that is applying for a job, expressing interest in future opportunities, or connecting with your team.
Offer a straightforward application process, with options for resume uploads and simple forms. Ensure your system is accessible and user-friendly, considering the needs of all potential applicants. Consider adding a form to capture contact information and details related to your minimum requirements for application. This allows job seekers to easily connect with you without completing a full application. It also allows you to determine if a potential candidate meets any minimum requirements you have for employment; for example, age requirements or the necessity of a driver's license.
Look at your application form from a user perspective. Is it downloadable? Is it editable? Can they email it to you or complete it online?
Make it effortless for visitors to connect with you, whether through email, phone, or a contact form. Highlighting this accessibility fosters a welcoming atmosphere that encourages engagement.
Use Effective Job Postings
Finally, complete your career page with engaging and effective job postings. Check out our guide for more information on writing job postings for energy jobs.
Cultivating a Career Page That Inspires
By adopting the strategies outlined here, your career page can exceed its traditional role, becoming a dynamic and interactive hub that aligns with the objectives of potential candidates. This space can inform and inspire, painting a picture of the opportunities that await.
For inspirational career page examples, check out the following organizations:
- Walker-Miller Energy Services
- Project Home - Wisconsin
- Wayne Metro CAA
- CAP North Dakota
- GAF Energy
- Sunrun
- All Energy Solar
Ready to take the next step? Download our Career Page Evaluation Spreadsheet to test your career page and see if it follows best practices. Download it below in Excel or PDF.